Digital Marketing for Business focuses on the strategies, tools, and techniques used to promote products and services through digital channels. It explores how businesses leverage the internet, social media, search engines, email, and mobile platforms to connect with customers and build brand value. The course provides insights into SEO, SEM, content marketing, email marketing, and social media marketing, emphasizing both organic and paid methods. Students learn to design, implement, and analyze digital marketing campaigns that drive engagement, increase conversions, and enhance overall business growth. The subject also highlights the role of analytics, automation, and emerging technologies like AI in shaping modern marketing practices.
- Teacher: Irshad P
This course is designed to help learners of commerce and management
to enable them to present their subject knowledge confidently in oral and
written forms. By mastering LSRW skills through interactive sessions
and practicum, the learners will develop effective communication and professional etiquette.
- Teacher: Vinduja V NATH